BuyBeaver helps consumers make informed, ethical choices by revealing where products come from, what they contain, and who owns them.
Problem
In response to growing concerns about supply chain transparency and the threat of tariffs, BuyBeaver set out on a mission to make ethical shopping simple and accessible. The app allows users to scan or search for any product to find out where it’s made, what ingredients or materials it contains, and which company profits from it — empowering consumers to align every purchase with their values. Since its launch, this pocket-sized conscience has truly resonated, with over 150,000 downloads, helping people turn everyday buying decisions into informed and meaningful choices.
Outcome
BuyBeaver has been downloaded over 150,000 times, is rapidly expanding across the European Union, and has been featured by major media outlets including CBC, CTV, Global News, The New York Times, and The Guardian.